Venmo / PayPal
Keys Soulcare
Aveda
Nioxin
Case Study
Summi
Hack for LA
About
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Experience
Visual & UI Designer (Contract)
August 2025 - July 2026
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Owned visual localization across Europe, the Middle East, and Africa within PayPal's 191-country 'Rest of World' rebrand, partnering with content, marketing, and regional stakeholders — signup starts beat forecast by 77%, with qualified-to-signup conversion nearly doubling expectations
- Partnered with CMS authors to QA and refine localized web experiences while collaborating with design and content teams to create shared templates that standardized content presentation across global markets
- Contributed to Venmo's web reskin for six weeks during a cross-team staffing need, contributing imagery treatments and UI patterns to 10+ pages and modular components
Digital Designer
September 2022 - September 2024
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Designed digital assets across web, social, email, digital ads, and print for beauty brands including Aveda, Keys Soulcare, and Nioxin, supporting campaigns such as holiday and new product launches
- Led implementation of a Figma-to-PSD handoff workflow that eliminated redundant file conversion for designers, saving 3–5 hours per email across 20–28 monthly emails
- Managed multiple concurrent projects across brand accounts, maintaining brand guideline adherence and on-time delivery
UI Designer
Jan 2022 - September 2022
- Shaped UI direction for a design system initiative to establish scalable design foundations, creating a reusable framework that other HfLA product teams could adapt
- Designed a high-fidelity prototype and step-by-step tutorial to help product teams build and maintain their own design systems
- Mentored 3 designers, helping them build foundational product knowledge and align with roadmap priorities