Keys Soulcare
Aveda
Nioxin
Case Study
Summi
Hack for LA
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Experience
Visual & UX/UI Designer
August 2025 - July 2026 (contract ends)
- Owned UI and content localization across Europe, Africa, and the Middle East in partnership with content, marketing, and regional stakeholders for PayPal’s global rebrand across 191 markets, contributing to a 2% lift in CMS traffic
- Partnered with developers to QA localized web experiences and built shared templates to standardize content presentation across global markets
- Contributed to Venmo’s web reskin across 10+ pages and modular components, introducing imagery treatments and UI patterns later adopted site-wide